How did the Program begin?
The program was created as a result from the search of crops for diversification that would provide better opportunities for producers.
To determine the avocado as one of the ideal crops for this program, some elements were taken into consideration. Some of them are:
Opportunity for farmers to earn better income
Crop’s long term sustainability
Beneficial properties of the crop
Resistance to plagues and diseases
Increasing demand in the global market
Avocado from the Highlands
Currently, the programa accounts for 352.8 hectares of HASS avocado from the smallholder farmers in the Western Highlands of Guatemala.
More than
3,300
smallholder farmers in Huehuetenango, Quiché, San Marcos and Totonicapán receive technical assistance from Project.
Thanks to this agricultural technical assistance, the smallholder farmers obtain:
More productivity
Better income
Better quality for exporting
Better opportunities
Increase in crop performance
Knowledge growth in crop management
Technical assistance in crop management
Productive Strengthening Program and Market Access
The smallholder farmers located in Huehuetenango, Quiché, San Marcos and Totonicapán receive technical assistance from Proinnova, this is composed by:
We work on strenghtening the business model knowledge of the producers with activiities such as:
-
Market Access workshops
-
Business and administration training for their organizations
-
Business rounds and meetings
-
Business linking
Avocado - Persea americana
Variety: HASS
Production site: Huehuetenango, Quiché, San Marcos y Totonicapán
Expected volume availability during main season: 4,896 qq
Expected volume availability during secondary season: 1,984 qq
Product availability: two annual harvests
Main season
Secondary season
Sizes
ADAT
San Martín Cuchumatán, Huehuetenango
La Asunción
Jacaltenango, Huehuetenango
Coinachi
Chichicastenango, Quiché
Adisa
San Antonio Ilotenango, Quiché
Anapderch
Chichicastenango, Quiché
Our avocado partners:
Avocado from the Highlands
Main destination markets for guatemalan exports in 2020
40%
24%
7%
4%
4%
Guatemalan avocado exports
Source: TradeMap
